Showroom B2B, a business-to-business (B2B) platform for unbranded garments, has raised USD 6.5 million in pre series A round led by Jungle Ventures. The round also saw participation from new investors including Accion Venture Lab, Saison Capital, and ICMG Partners, existing backers Strive, Gemba Capital and Titan Capital, and debt partners Alteria Capital and Stride Ventures.
According to the company, the capital will be used to scale the company’s ‘phygital’ distribution model and open more experience stores across Tier II and III markets. So far, the startup has raised USD 8 million in funding, including the current round.
Abhishek Dua, Co-founder and CEO, Showroom B2B said, “Serving as innovation hubs, these stores will facilitate easier access to garment samples and catalogues for fashion retailers and wholesalers, thereby enhancing their ordering experience on both digital and physical fronts.”
Showroom B2B will also enhance its private labelling capabilities and bring premium and affordable fashion to retailers in Tier II+ cities, said the company.
Founded in 2020 by Abhishek Dua and Shubham Gupta, Showroom B2B is a B2B apparel marketplace, which caters to small retailers and wholesalers in Tier II cities and beyond in India.
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