Former international cricketer, Yuvraj Singh has invested in FMCG brand ‘Greto’. It is a food and beverage brand of Gurugram-based startup Mahu Tasty Foods, which was launched in March 2023. Yuvraj Singh has invested an undisclosed amount in Greto. Apart from being a stakeholder in the company, he will also support the brand in its promotional activities, as per company’s statement.
Greto is a visionary food and beverage brand that provides a wide variety of nutritious products. Currently, the brand claims to have a portfolio which consists of 40 products spanning various categories, including Probiotic Drinks, Natural Ice Cream, Fruit Yogurt and an extensive assortment of snacks.
Yuvraj Singh said, “I am happy to join Greto as a promoter and investor. My journey in the world of sports has taught me the importance of dedication, perseverance, and teamwork and I can see all these values resonate strongly with what Greto represents. Investing in Greto is not just about endorsing a brand; it is about supporting a vision. My decision to join Greto as a promoter and investor is rooted in a shared commitment to excellence and a passion for innovation, as I believe in the power of unforgettable experiences. I look forward to being a part of Greto’s exciting future and to witnessing the positive impact it will have on the world of food and beverages.”
Sanchit Tyagi, Co-founder, Mahu Tasty Foods, stated, “We are thrilled to have Yuvraj Singh on board. He is a testament to the power of the human spirit, given his inspirational story of courage and resilience – from the cricket field to his fight with cancer and beyond. Moreover, his commitment to excellence, his dedication and unrelenting spirit of success make him the perfect representation of our brand and products.”
Regarding the company’s expansion plans, Abhishek Rao, Co-founder, Mahu Tasty Foods, said, “We have invested substantial time and effort in studying market conditions, identifying trends and pinpointing opportunities that resonate with our brand. This has allowed us to chart a way forward that not only capitalises on current market dynamics but also positions Greto as a frontrunner in the industry.”
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