Aampe, an AI-native user engagement platform, raised USD 7.5 million in a Pre-series A round led by Matrix Partners India and Peak XV Partners.

According to a statement, the funds will be deployed for product development and growth, as the company continues to rapidly expand across the globe.

With its latest funding, Aampe has now raised a total of USD 9.3 million since its founding in 2020.

Aampe currently serves over 50 million users each month, delivering impactful results for a diverse range of customers, such as HAAT, IntelyCare, PayU, Swiggy, and ZALORA, among others, and is growing its customer base across Asia, Europe, and North America.

“AI dramatically alters how we build software, making the older ‘rules engine’ generation of software increasingly obsolete,” said Paul Meinshausen, Co-founder and CEO, Aampe. “Marketers have been forced to define rigid paths for their users that ignore their individuality and diversity. Generic segmentation leads to frustration, reduced engagement, and slower growth. Aampe has created a way for CRM AI agents to iteratively learn user preferences and then adapt and respond to those preferences optimally, unlocking the benefits that better customer experience provides.”

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