Fairdeal.Market, the retail intelligence platform, has secured USD 2 million in funding with WaterBridge Ventures at the forefront of this investment round. Additional contributors include Gemba Capital, GrowX Ventures, Ananta Capital CEO Priyaranjan Kumar and Vini Cosmetics CFO Manish Bajoria.
Established in 2022 by Prateek Bansal and Yash Bansal, Fairdeal is constructing a data-driven distribution network to deliver comprehensive offline distribution services to direct-to-consumer (D2C) brands.
The startup has been maintaining a vast network of over 10,000 retailers and is working to leverage data for the precise alignment of brands with retailers.
This funding infusion is expected to empower Fairdeal.Market in further enhancing its offline distribution capabilities, reinforcing its mission to bolster D2C brands’ reach in the physical marketplace.
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