Boult To Expand Into Offline Retail Markets Across 13 States


Smart wearable brand Boult said on Friday that it is eying for expansion into offline retail markets across 13 states in India. It aims to bring the company’s premium audio and wearable products closer to consumer towards fitness and tech segments.

Currently, the company has a retail presence in Gujarat, Tamil Nadu, Karnataka, Maharashtra, Madhya Pradesh, Telangana, Bihar, Kolkata, Jodhpur, Jalandhar, Kashmir and Jammu.

Varun Gupta, Co-founder of Boult, said that, “We are stimulated to bring Boult’s audio and wearable products closer to communities all over India. This expansion is a big step in our journey, and the response from our customers pushes us to work even harder in meeting their needs. Consumers can now easily walk into the stores where Boult is present to experience our products firsthand.”

Boult has partnered with over 2,500 offline stores along with majors like Reliance Digital and regional LFR’s likeSS Mobile and Poojara Phonewale, Poorvika, Chennai Mobiles, Supreme, Big C, Happy and others.

Additionally, Boult has also setup its network across ecommerce portals like Amazon, Flipkart, Myntra, Tata CLiQ, Nykaa and Paytm. Moreover, it has expanded its reach to international markets in Europe, the UK and the US.

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