Noise, a lifestyle tech brand, has partnered with Neeraj Chopra, Olympic Gold Medalist and the reigning Javelin world champion, to be their brand ambassador for smartwatches.

Neeraj joins the ranks of Indian cricketer Virat Kohli and Bollywood actor Taapsee Pannu as the face of Noise’s wearables.

Commenting on the announcement, Gaurav Khatri, Co-founder of Noise, said, “We are incredibly excited to welcome Neeraj Chopra, the world champion and hugely inspirational Olympic Gold Medalist, to the Noise family. Our prominent position in the realm of smartwatches aligns perfectly with the path Neeraj has taken to become a source of national pride. As we consistently strive to harness our enthusiasm and inner drive, much like Neeraj, we are confident that our partnership will further strengthen our strong bond with the vibrant youth.”

In response to the association, Neeraj Chopra said, “I am thrilled to collaborate with Noise, a brand that focuses on innovation. In my conversations to understand what the brand stands for, I got the impression that they are determined to push boundaries in their field and aspire to inspire the youth through their actions. It is something I can closely relate to, and that is why this association is valuable to me.”

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