By- Debadurllav Harichandan
Bangalore-based Spark Studio, run by Co-founder and CEO Anushree Goenka, is an extracurricular edtech platform. It is one of the startups among Google India’s second cohort list of women-backed enterprises. The cohort is part of the tech giant’s accelerator program, aiming to provide early-stage startups with mentorship and networking opportunities.
By integrating technology with basic developmental courses for children, Spark has emerged as one of the unique companies in the field. After the pandemic, as students began adopting offline educational setups again, edtech companies saw a sharp decline in their revenues. As a result, the market witnessed significant layoffs by these companies.
However, Spark remains committed to its role in providing credible services to children. In the last two years, it has managed to raise USD 1.9 million from incubators and accelerators such as Y Combinator. In May 2021, it secured early-stage funds in a Seed round from Better Capital.
A graduate of IIM Ahmedabad, Anushree Goenka’s journey began as a consultant at Monitor Group for five years. Following this, Anushree joined Swiggy and served in one of the core leadership teams. Despite everything, she recalls that she was not happy because she was not able to drive an impact in her job.
Identifying the gap
During the pitching rounds, she shared that everybody had a unanimous voice: “Why can’t Byju’s kill you?” She addressed her concerns, but nothing worked to her favour. At that phase, she realised that the current ecosystem in our education lacks high-quality arts and liberal education.
Identifying the gap, she began the task of integrating every bit of extracurricular activities into the module, such as public speaking, painting and music, among others.
Affirming her stance, she mentioned, “If Spark withstood major bumps, then it is due to our obsession with the products and services.” Spark Studio claims to have over 15 extracurricular courses in three categories – music, communication and visual arts. Hundreds of children across India, the Middle East, Southeast Asia and the UK are currently learning on the platform.
She added, “Our continuous attention to the needs and demands of customers in order to develop the desired product has kept us afloat.”
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