Phonepe Introduces ‘Made In India’ App Store To Developers


Fintech startup PhonePe is planning to launch its ‘Made-In-India’ mobile application for the users. The application named ‘Indus’ will be one-of-a kind platform to provide localised services to Indians. By far, it has also roped in Android app developers to register and upload the application on platforms.

For the initial first year, the company has labelled zero fees on the listing price. At the later stage, an annual fee is likely to be put. In the features, the company has developed a section as “Launch Pad”, which will enable the developers for visibility as well as search engine optimisation. In addition, the application will also be featured in 12 Indian languages.

Akash Dongre, Co-founder and CPO at Indus Appstore, said that the possibility of smartphone users in India to reach over one billion by 2026, is setting new opportunities to build localised Android app store. Despite having a large consumer market, application developers are forced to work with Google Play store, we hope to provide an alternative that is more localised and provides better consumer engagement, he added.

Last year, Phonepe had a parley with Affle and VentureEast Fund on the valuation of IndusOS. The deal facilitated Phonepe’s interest of building a homegrown horizontal local appstore, considering IndusOs’s 100 million users 4,00,000 applications in 13 languages across all categories.

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