According to media reports, online ecommerce site Myntra is working on developing a new fee policy for customers charged with high rates of product return. The plan is expected to roll before upcoming festive season, which is likely to witness high sales turnout.
The policy titled as “return-as-a service”, is followed by the recent move of Myntra to set “Convenience Fee” of between Rs 199 and Rs 299 on every order made by customers with a high rate of product returns. However, Myntra is currently considering to put down such rates and instead, will experiment with a fee of Rs 15-30 per return on the categorised customers after they exhaust a limited set of returns.
The platform has stated that the “convenience fee” was applicable on 2 per cent to 5 per cent of the platform’s customers base, which stands at around 50 million active users.
This year has been exhaustive for Myntra to cut down its volume of order returns. Apart from introducing high fees on customers with “high return rates”, it has also attempted to offer extra discounts if they will decide to only exchange products and not make a full return.
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