Blume, Others Invest $6.7 Mn In Former Flipkart Exec Ranjith Boyanapalli’s Startup Flash


Former Flipkart executive Ranjith Boyanapalli’s startup Flash, which aims to build unified digital identities for frequent shoppers, said on Tuesday that it has raised USD 6.7 million in a funding round led by Blume Ventures and existing investor PeerCapital.

Other existing investors, including White Venture Capital and Emphasis Ventures, also participated in the round. The startup aims to use the capital for strategic hires and infrastructure enhancements and is also eyeing international expansion by 2024, according to a statement by the company.

The company raised funds within five months of launching the app in April. Last November, it received a USD 5.8 million investment from various investors. The startup aims to make it easier for frequent shoppers to process orders, communicate with sellers and use rewards programs. Users can conveniently track and manage their orders with different services all in one place.

Flash aims to cater to the top 25 million ‘power shoppers’ who account for nearly 70 per cent of the country’s online shopping revenue, and are estimated to grow to 65 million by 2030.

Moreover, it claims to have processed over 8 million emails, with users placing over 1 million orders spanning over 1,000 brands using their Flash email IDs.

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