FMCG Company BL Agro Invests $60mn In Agritech Startup Leads Connnect


Leads Connect, a full-stack agritech startup, has bagged Rs 500 crore (USD 60.2 million) from FMCG company BL Agro Industries.

According to the company, the funding will be invested over a period of three years, leading to a controlling stake by BL Agro.

Leads Connect will use the funding to improve technology, reach more farmers and farming groups, and expand their farmer network. The investment will also be used for establishing AGRANI Centres in different cities, raising awareness through campaigns, and investing in research for advanced technology and artificial intelligence in agriculture. Additionally, it will be utilised to enhance the quality of procurement and supply chain processes for BL Agro.

The Agrani platform is an advanced technology platform for agriculture. It uses artificial intelligence to provide real-time analytics and services to farmers. Leads Connect is a company that started in 2009 and offers various products and services for the agriculture industry. The company have recently partnered with the State Bank of India to support farmers and provide financial services. Their goal is to help farmers increase their incomes and create a sustainable agro ecosystem.

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