Bollywood actor Parineeti Chopra has invested an undisclosed amount in Tritiyaa Fine Jewellery. On Wednesday, Kanthi Dutt, the founder of the jewellery brand, announced that it will be opening its first offline store in Jubilee Hills, Hyderabad.
Parineeti Chopra, when asked about her investment in the brand, said, “Jewellery is a treasure that lasts for generations. I am happy to partner with this new-age jewellery boutique brand. I am very excited about this partnership with the young and energetic entrepreneur Kanthi Dutt. This partnership is not just an investment; it’s a testament to our shared vision of redefining elegance and style in the jewelry world.”
Regarding his association with Parineeti, Kanthi Dutt stated, “She (Parineeti) is a very cheerful and happy person. I was looking for someone who resonates with my style of jewellery. Parineeti, being a new bride herself, understands how important jewellery is for a bride. We collectively wanted to put our best foot forward in making the day memorable by crafting statement pieces that speak to the bride. I can’t wait for Parineeti to showcase our collection during her wedding.”
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