Koparo, a sustainable home and personal hygiene D2C brand has raised USD 1.5 million in a Pre-series A round led by Saama Capital. Joining as co-investors are new institutions Fluid Ventures and M Venture Partners along with new angels Rajesh Sawhney (Founder and CEO of GSF Accelerator), Sridhar Sankararaman (Multiples PE), and Ramesh Menon (Ex-Future Group, Hypercity). The round also saw participation from existing investors DSG Consumer Partners.
According to a statement, funds raised will be strategically deployed to build offline presence, invest in brand building, and drive product innovation. Koparo has experienced remarkable growth in the past 12 months, with revenues growing tenfolds since its last funding round.
The Company had raised a seed round of USD 750K last year from Saama and DSG Capital, who have doubled down in the current round. The company currently offers a portfolio of over 15 products and 30+ SKUs across core cleaning, specialty cleaning, and accessories. Its products are available through its own website, which contributes to approximately 40 per cent of overall revenue, leading e-comm sites and 70 stores of Reliance Retail and Modern Bazaar.
Simran Khara, Founder, Koparo, says, “The modern Indian home is ready for new cleaning products that are effective yet not laden with harsh chemicals. Several sub-categories within cleaning are already responding well to our proposition. With the backing of some of the best consumer investors, we feel confident of executing well on our category defining play at Koparo.”
Ash Lilani, Founder and Managing Partner, Saama Capital, says, “We are privileged to have witnessed Simran’s growth from 0 to 1 since our pre-seed investment. Koparo has been instrumental in building the premium, sustainable home and hygiene category in India. With a curated product portfolio of home and kitchen cleaning products, laundry detergents, fresheners and fragrances, and unwavering focus on using natural, better-for-you ingredients, Koparo has grown its monthly revenues by 10x since our last investment in November 2021. More importantly, they have built a strong brand that is loved and trusted by consumers. Saama is excited to support the brand through its next phase of growth.”
According to an Imarc report, the Indian household cleaners market reached USD 7.5 billion in 2022 and expected to grow 18.9 per cent CAGR over the next 5 years.