Amazon Leads $20mn Funding Round For Kidswear Brand Hopscotch


Hopscotch, a brand for kids’ fashion, has said that its parent company, Hit the Mark on Wednesday has raised USD 20 million in a funding round led by Amazon. The round also included participation from Eduardo Saverin, co-founder of Facebook, as well as other existing investors, including Lionrock, IIFL Seed Venture Fund, RPG Ventures, and Techpro Ventures. The funding will enable Hopscotch to expand its offerings and serve even more customers with the latest styles in kids’ fashion.

“Hopscotch is the go-to digital brand for parents who want their kids to look stylish – everyday and on every special occasion,” said Rahul Anand, Founder and CEO of Hopscotch. “This investment allows us to invest in marketing, broaden our selection, and enable more customers to express their unique sense of style.”

“Hopscotch has strong brand recall in the kids’ category. With this investment, we are happy to work with Hopscotch as it continues to reach and delight more customers. Rahul, the founder, and his management team are passionate about building out the brand. We have been impressed to see what they have done to date”, said Preetham N, Director, Corporate Development at Amazon.

The USD 20 million funding round is a testament to the strength of Hit the Mark’s technology platform, which enables Hopscotch to rapidly spot top fashion trends and serve them to customers before other retailers. With financial support from Amazon and other investors, Hopscotch is well-positioned to accelerate growth and increase its market share.

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