The Whole Truth, a 100% clean-label food brand, has raised nearly $15 million in a Series B funding round led by Sequoia Capital India. Existing investors, including Matrix Partners India and Sauce.VC, and angel investors, such as Zerodha’ Nithin Kamath, Swiggy’s Sriharsha Majety and Rebel Foods’ Jaydeep Burman, also participated in the funding round
The startup said it will use the funding to scale up its in-house manufacturing capacity, hire talent and grow its retail distribution. Founded by Shashank Mehta, The Whole Truth is the result of his life-long struggle with obesity and his realisation that the main culprit was unhealthy packaged food, loaded with hidden sugars and chemicals, masquerading as healthy.
The Whole Truth said that with these funds, the company will continue to innovate and enter more categories, increase its distribution and introduce its existing products to more consumers. The company aims to create clutter-breaking, myth-busting content that educates consumers.
Since its Series A round in July 2021, The Whole Truth claims to have grown seven times, launched 100% clean-Label, bean-to-bar chocolates and expanded physical distribution to over 10 cities.
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