Waterfield Advisors, a multi-family office and wealth advisory firm, has announced the appointment of Subodh Kaistha as Managing Director (MD) to take charge of the firm’s HNI segment – Bespoke Wealth.

The firm’s Bespoke Wealth segment serves HNI clients having investable assets between Rs 10 to Rs 100 crores. With the unprecedented wealth creation taking place in India, Bespoke Wealth is a strategically crucial segment for the firm and one that the firm believes will require holistic advisory services.

As MD of this segment, Subodh will be responsible for architecting the sales strategy, scaling the business to new levels, and overseeing the P&L of the business. Subodh brings a superlative understanding of the segment thanks to his experience of managing HNI clients through a 360-degree lens including investments, business lending and corporate finance.

Prior to joining Waterfield, Subodh has worked in organisations such as ICICI Securities Private Wealth and Citibank. 

Reflecting on his appointment, Subodh said, “Having spent more than 16 years in wealth management, I feel the Bespoke segment (Rs 10-100 crore) should also have access to the advisory model. Waterfield, with its robust holistic solutions under the advisory umbrella, is well geared to fulfil this gap.”

“Typically, the Rs 10-100 crore segment has been served by banks, PMS houses, and distribution-led wealth managers. Leveraging our experience of serving UHNIs for more than a decade, we’ve come to understand that the HNI segment has the risk appetite and interest in venturing beyond traditional asset classes in their investment journey. We want to bring the entire spectrum of products and services to this evolving clientele and I’m confident that under Subodh’s leadership we will be able to scale this proposition to new heights”, said, Soumya Rajan, Founder and CEO, Waterfield Advisors.

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