Fandrum, India’s first digital fan community platform and a fan community SaS founded by Samridhi Katyal and Vipul Chaube, has raised a substantial pre-seed round from media entrepreneur and angel investor Dr Annurag Batra, who is investing in media tech platforms due to his unique position in the media industry.

Dr Annurag Batra, Chairman and Editor-in-Chief of BW Businessworld Group and Founder, exchange4media Group, talking of his investment, said, “I am very excited to be partnering with Fandrum and their talented teams.” He added that the company’s media and content expertise makes them a valuable asset to any media platform or film looking to improve their relationship and engagement with fans through marketing and analytical efforts. Fans provide valuable feedback and insights that can assist the industry in improving and evolving. Their preferences and opinions influence the direction and content of media and entertainment products.

Fandrum’s CEO, Samridhi Katyal, expressed his gratitude for the investment and partnership with Dr Batra. “We are thrilled to have Dr Batra on board as an investor and advisor. His experience and insights will be invaluable as we continue to grow and expand our services.”

She added that without fans, the entertainment industry would not have the support or resources to create and distribute content. Fans provide support and revenue for the industry through their viewership, purchases, and engagement. They drive ratings and box office numbers, which determine the success and profitability of media and entertainment products.

Vipul Cahube ,Co-founder, Fandrum said that Fandrum is the solution which addresses the need of the Entertainment Industry for data. Fandrum curates imprints thus providing a channel for the industry to build a feedback loop.

Luv Ranjan, a noted Bollywood director-producer, is the third founder of Fandrum. His next film, which stars Ranbir Kapoor and Shraddha Kapoor, will be released on Holi next year. 

Fandrum is online platform designed to match TV/Screen audiences into communities using psychographic analysis who have the same; not similar taste in content together to discuss or fool around with the content in various ways using images, memes, gifs, short format content and other forms.

Moreover, the company is in the process of raising a large round in early 2023 to scale up in all aspects for all its platform stakeholders.

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