JM Financial Private Equity’s third fund announced leading an investment round of Rs 95 crore ($11.5 million) in Gurugram-based Silveredge Technologies. The round saw participation of investors including Ashish Kacholia of Mirabilis Investment Trust and Seven Hills Capital who also participated in the fundraise.

This was the fourth investment by JM Financial India Growth Fund III. According to the company, the funds will be used to accelerate its global expansion plans and augment its growth through inorganic opportunities.

Silverpush uses its proprietary AI (artificial intelligence) platform to provide advertising solutions to brands and media agencies, and has established a distinct position in the fast-growing segments of online video and cookie-less advertising.

According to the company, focused ad placement enables brands to achieve higher returns on ad spends, improve user experience, reduce ad waste, and create positive brand recall.

Silverpush is present in over ten countries in Southeast Asia, West Asia, Africa, the United States, and India.

In May, the PE firm led a Series B funding round of Rs 37.5 crore in a warehousing and fulfilment services provider, Emiza Supply Chain Services. Moreover, the average investment per deal, or the ticket size, for JM Financial PE’s investments is typically in the range of $5–20 million.

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