Fast-moving consumer goods (FMCG) brand Himshakti has bags about Rs 17 lakh in a pre-seed funding round led by Artha Access program and IIM Kashipur. The company brand also saw participation from angel investors Anand Kumar of Pier Counsel and Varun Agrawal of StarClinch.
Himshakti is eyeing to use the capital to bolster its sales, marketing and improve the packaging quality of its products.
Artha Access program is an investment vehicle by Artha Venture Fund. With the help of the access program the VC firm co-invest in accelerator programs including Huddle, India Accelerator, among others.
Harshit Sehdev founded the brand in 2019 with the intention of providing healthy, unadulterated food products sourced from India’s Himalayan region. It plans to expand its operations to markets such as France and the ASEAN region, with a presence in 200 premium stores.
The FMCG company claims that its products have gained popularity in the last year, particularly among premium hotel chains and organic stores.
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