Argentum Backs SaaS Startup Impact Analytics, Infuses USD10 M


Argentum Capital Partners invested $10 million (about Rs 82.6 crore) in software-as-a-service (SaaS) startup Impact Analytics in Series B funding round. The startup will use the fresh funds to scale up its artificial intelligence-led forecasting products as well as sales and marketing operations.

In February last year, Impact Analytics bagged $11 million in a Series A investment round led by the venture capital firm Argentum Capital Partners. Founded in 2015, Impact Analytics offers solutions through its SeaS offering caters to in the retail, consumer-packaged goods, manufacturing and supply chain sectors, allowing them make pricing decisions, forecast trends.

“Companies are now re-evaluating and leveraging smart decisioning technology powered by artificial intelligence. It’s why we’ve seen a tremendous demand for our AI-driven solutions that allow organizations to move fast and strategically with predictive and prescriptive insights across the retail value chain,” stated Prashant Agrawal, Chief Executive Officer (CEO), Impact Analytics.

Argentum is a New York based private equity firm which has the main focus on the business-to-business (B2B) software, technology-enabled and business companies. It invests in companies with revenues between $5 million to $20 million, providing capital to accelerate growth, fund acquisitions and or generate shareholder liquidity.

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