The round saw participation from angel investors including Vidit Aatrey, Sanjeev Barnwal (Meesho), Rahul Chaudhary (Treebo), Ankush Sachdeva (Sharechat), Ghazal Alagh (Mamaearth), Shantanu Deshpande (Bombay Shaving Company) amongst others
Creator-led commerce startup Wishlink raises $3M seed round led by Elevation Capital and 70+ prominent angel investors including Vidit Aatrey, Sanjeev Barnwal (Meesho), Rahul Chaudhary (Treebo), Ankush Sachdeva (Sharechat), Ghazal Alagh (Mamaearth), Shantanu Deshpande (Bombay Shaving Company) and top creators such as Masoom Minawala and Biswa Kalyan Rath, amongst others.
Founded by Chandan Yadav, Shaurya Gupta and Divyansh Ameta, Wishlink is enabling creators across social media platforms to drive commerce for brands via their personalized multi-brand storefronts. Wishlink has created a novel tech stack to seamlessly drive high-intent audiences of creators from social media to brands’ websites, helping them acquire customers and drive sales.
Shaurya, co-founder, Wishlink said “We are strong believers in the power of creators to influence consumer behavior – they own attention and have massive distribution. Till now, their influence and distribution was limited to one-off paid collabs with brands with very limited tracking of results. We have built the infra that will enable creators to pick up brands that they genuinely believe in, showcase them to their audience with full creative freedom and monetize their influence based on the sales and traffic they are able to drive to the brands’ websites”
Anurag, Head of D2C E-commerce at FabAlley, one of Wishlink’s first partner brands said “The mechanism to divert traffic effectively from creator content to brand websites and seamlessly attributing results achieved by creators was not easily available. The team at Wishlink is solving this problem with a tech first approach and we have seen phenomenal results over the past few months”
Divyansh, co-founder, Wishlink said “We’ve seen tremendous response from creators. Wishlink has helped creators delight their audience by giving them exactly what they want – access to their lifestyle and product choices. This has led to improved engagement and deeper relationships with their audience, allowing us to provide value to creators, beyond just monetization.”
Amit Aggarwal, Principal, Elevation Capital said “We are big believers in the potential of the creator economy to empower individual creators and influencers. However, unlocking this requires building platforms that target deep pools of revenue and therefore opportunities for them, like commerce. With a stellar founding team and strong initial traction, we’re certain that Wishlink will be a pioneer in this space.”