The Ministry of Commerce and Industry’s export promotion body for agricultural products APEDA has set an export target of USD 23.56 billion for the financial year (FY) 2022-23.
The ministry in a statement said that the APEDA has made an outreach strategy for the promotion of agro-export to accomplish the export target and 300 events will be organised under the plan.
Amid the phytosanitary measures used to trade by countries which pose a major challenge in the export of food products, the APEDA is planning to create awareness among the stakeholders of food export.
The central body will highlight its impact on human life through various online platforms, including social media platforms.
As per the proposed outreach strategy, the government will establish a strong and regular connection with exporters, farmers, agripreneurs, food processors, logistics providers, foreign exchange management companies, etc.
“A list of potential markets will also be displayed on various social media platforms. Besides, country-wise and product-wise specific requirements of India’s export potential products would be highlighted especially at the APEDA portal for exporters,” it said.
To attract more exporters, the apex agro export promotion body export procedures would be circulated at various platforms especially at electronic media and one pager news of its procedure for export to be circulated at grass root and village level along with its benefits.