Agriculture Export Startup Produze Bags USD 2.6 Mn Led By Accel Partners


Agriculture exports startup Produze has raised $2.6 million million led by Partners. The round also saw participation from All In Capital, and other angel investors from startups including founders of Ninjacart and Citymall.

Produze began its operations six months ago and was founded by Ben Mathew, Gaurav Agrawal, Rakesh Sasidharan and Emil Soman. Mathew and Agrawal were a part of the leadership team at Walmart-backed Ninjacart.

The startup claims to enable agri producers to sell directly to international retailers, helping producers with higher margin international distribution and assisting retailers with quality, competitive prices and better availability.

He said that the current system that exists has multiple intermediaries, thereby making the quality and pricing inconsistent.

“What happens now is between the producer and end retailers there are atleast four different intermediaries- exporter, importer and distributors,” said Mathew. “Now because of these intermediaries, there will be inconsistencies in quality, 25% of the time they won’t get the produce with the quality that they are looking for.”

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