Rewards Payment Startup Twid Raises USD 12 Mn In Series A


Twid, a reward point-based payment solutions platform today announced its Series-A funding of $12 Mn led by Rakuten Capital. The round also saw participation from Google, ICMG Partners, JAFCO Asia, January Capital, Reddy Futures Fund with existing investors BEENEXT and Sequoia India’s Surge also participating. The newly raised funds will be used for scaling and building Twid merchant and issuer network, expanding product roll-outs, building tech capabilities primarily in Data Science and hiring. Previously, Twid has raised capital from marquee investors such as BEENEXT and Sequoia India’s Surge in 2021. With this funding round, Sunil Gopinath, CEO of Rakuten India will join the Twid board of directors on behalf of Rakuten Capital, Rakuten Group’s corporate venture capital arm.

Founded in 2020 by Amit Koshal, Rishi Batra, and Amit Sharma, Twid is a network effect platform that combines multiple loyalty/reward points across issuers such as banks, FinTech firms, and Retail/e-Commerce brands. It allows consumers to pay at offline and online stores with  a ‘one-click-checkout’ experience using their reward points.

Amit Koshal, Founder & CEO, Twid said, “Twid is on a mission to revolutionize how rewards are viewed, understood, and used across platforms by creating a completely new network. We are bringing together various industry stakeholders nudging them towards a cashless ecosystem and future. By enabling Reward Points to be Ubiquitous and fungible, we are witnessing very high customer delight. Customers are able to stay updated with their points and are able to save, earn and pay everytime when using “Pay with Rewards”. This reaffirms our approach to delivering long term value to merchants, issuers and customers.” He further added, “We are happy to have mission-aligned investors who are also helping us with global expertise in technology. This investment will accelerate our next phase of growth, further strengthening our innovations, product and offerings.”

Sunil Gopinath, CEO of Rakuten India said, “Rakuten Capital sees tremendous potential and future synergies in this investment. Given our global membership products are developed here in Bengaluru by Rakuten India, I’m thrilled to join the Twid board of directors and look forward to working with Amit Koshal, Rishi Batra, Amit Sharma and their very capable team to transform the way reward points are viewed and used in India.”

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