In a bid to simplify shopping for children, Bangalore-based online shopping platform for children, Bundle O Joy has announced that it has raised USD INR 4 crores in pre seed funding round led by CIIE.CO. The round also saw participation from Dexter Angels, Kunal Shah (Cred), Sujeet Kumar (Udaan), Revant Bhate (Mosaic Wellness), Shivani Poddar (Fab Alley), Anil Goteti (Protonn) among others. The company plans to use the fresh funds in enhancing its technology offerings, streamlining its supply chain, category addition, as well as talent acquisition.
Founded in February 2022 by Akriti Gupta, Bundle O Joy identified the massive need for a personalised store that understands a parent’s changing needs and keeps evolving as the child grows. The company aims to solve these challenges at scale by providing quick and easy discovery of the right products, and decluttering everything that is not relevant.
Commenting on the announcement, Akriti Gupta, Founder, Bundle O Joy, said – “Retail for children is a cluttered space with everything under the sun being shown together. Today, parents look for some guidance of what is right for the super fast-growing child at every stage. This allows a huge opportunity to make the current sub-optimal shopping experience better. We are thrilled with the trust instilled in us by our customers, supply partners and investors as we build India’s first curated and intelligent shopping site for every child.”
In the coming months, the company plans to scale their offerings and provide an enhanced experience for its customers while holistically looking at manufacturing, retail, changing customer needs and distribution, among others.
“We believe Bundle O Joy has identified a void in the children’s retail segment. The existing online platforms whether horizontal or vertical don’t provide an experience at par with the evolving buying behavior of the parents. Akriti, is an alumnus of IIM Ahmedabad, comes with a prior experience in working on this space and is also joined by the founding members Somesh, an alumnus of IIM Ahmedabad, and Nikhil, an ISB alumnus. We are excited to partner with the founding team in the emerging category of personalised shopping experience in children’s retail,” said Vipul Patel. Partner, Seed Investing, CIIE.CO.