Homegrown Bengaluru brand Sudo Foods has raised seed funding from Java Capital, Betaplus Capital, and prominent angel investors such as Ravi Saxena (MD, Wonderchef), Deep Bajaj (Co-Founder & CEO, Sirona Hygiene), and Ajay Garg (Founder & MD, Equirus Capital), along with others.
The fundraising news comes on the heels of Sudo Food’s launch a few weeks ago, where the startup announced that after a year of operating in stealth mode, their plant-based chicken and mutton dishes were now retailing on their website and on popular online platforms like BigBasket. Sudo Foods’ ‘kind’ meat alternatives aim to ‘unjunk’ packaged food and offer India’s vast non-vegetarian population delicious, nutritious, sustainable snacking options. Their plant-based chicken samosas, chicken seekh kebabs, chicken popcorn, and mutton galouti kebabs use ethical ingredients which are all 100% plant-based. Using seitan and soya with zero preservatives, zero cholesterol, and zero trans fats gives their consumers dishes that look, cook, smell, and sizzle just like meat, without the negative impact on personal and planetary health.
Elaborating on their investment in Sudo Foods, Bhargavi V, Founding Partner at Java Capital, says, “Plant-based meat is one of the fastest growing markets in the world, mostly fueled by ‘flexitarians’ taking to meat alternatives in addition to meat. Taste, nutrition, cost, convenience, and a deep understanding of the Indian palate are critical success factors. These factors make a strong case for Sudo Foods – they have doubled down on taste and nutrition and their products are centered around the Indian consumer. Abhinav and Sadhika are very passionate founders, focused on building a large global brand. The product knowledge and sourcing tie-ups that they have gained in a short period of time since launch is impressive! Java Capital is excited to be a part of their growth story.”
Speaking about the fundraise, Sudo Foods Co-Founder Abhinav Chawla says, “We are glad to have raised capital from investors who not only believe in us but are also very bullish on the category. With this fundraise, we intend to invest heavily in marketing and R&D, as well as expanding the team and distribution network.”