VTION Digital Analytics, a leading Consumer Behaviour Intelligence Platform, today announced a Pre-Series A fund raise of $1.3 million led by YourNest Venture Capital and two other key investors. VTION provides Android smartphone based real time behavioural data from a representative panel of consumers, made available through real time dashboards, through a SaaS model. VTION will utilise the funding to accelerate its India growth by scaling up its advertising activation strategy, panel enhancement and targeting specific sector specific growth initiatives while driving global market expansion.
Founded in 2018, VTION Digital Analytics helps organizations in analyzing and deriving inferences of consumer behaviour and trend data. The company provides data intelligence in a way that not only protects consumer privacy but also rewards the consumers for contributing their data. With more than 100,000 downloads of their app from the Google Play Store so far, VTION has grown to become an intelligent MarTech company in today’s cookie-less world. VTION’s app measures an individual’s behaviour and media consumption on all digital platforms on the Android eco-system.
Manoj Dawane, Founder and CEO of VTION, said, “Our data-driven culture, strong technology leadership and scalable architecture has made us a strong player within the fast-growing SaaS based digital analytics/digital advertising sector. With a 40,000+ strong consumer panel, statistically representing over 195 million Android smartphone users, VTION platform generates more than 20 million unique events every day and is used by marquee brands in India for sharper segmentation and efficient message delivery. With such growth spurt, VTION is on a strong path to establish itself as the market leader in the consumer behaviour intelligence & programmatic activation space”
Girish Shivani, Executive Director and Fund Manager, YourNestVenture Capital said, “The dynamics around digital advertising/ analytics have witnessed huge disruptions over last few years. We find tremendous potential in VTION, with its privacy first and strong patent protected technology stack, especially in the cookie-less world, and firmly believe that the platform will be able to corner a disproportionate share of the digital advertising activation market within the next five years.”
VTION has raised about $2 million so far. Prior to the current raise, VTION had raised $750,000 in two seed rounds which included $500,000 from leading angel investors in India anchored by Angel List and investors from Sweden, US and Dubai apart from raising $250,000 from Core 91 VC.
About VTION Digital Analytics
VTION’s app measures behaviour and media consumption of an individual on all digital platforms including the Android Eco-system. Available on Google play store, VTION has a patented tech framework that captures events from a smart device and sends out to a back end for analysis in real time. The technology is designed in a way that every operational business can benefit from it including the advertising and marketing businesses. Using data-science technologies on the collected data, VTION serves various stakeholders in the market including the advertising agencies, publishers, research agencies, DMP & programmatic platforms, and brands, providing research insights on app usage, content consumption, activation for programmatic campaigns and measurement of outcomes. The brand has a unique solution offering for companies across industries including FMCG, e-commerce, travel, education, fin-tech, finance, real estate etc. The USP of VTION lies in the fact that it is privacy-safe, has complete opt-ins from the consumer; the behavioural data provided is significantly accurate and is completely scalable across geographies and Android devices.
YourNest, established in 2011 as a technology-focused Pre-Series A fund house has pioneered DeepTech investing and IP-led product innovation in enterprise-driven (B2B) startups(IoT, AI/ML, Robotics, Cloud, Automation, etc). Focused on emerging technologies to enhance the way mankind leverages the value of time, YourNest Innovative Products VC Fund III (which recorded its first close in Sept ’21 and has NIIF as its anchor investor) aims to create an opportunity for Indian entrepreneurs to scale into global markets. Many of YourNest’s portfolio companies across its three funds have secured patents and attracted Fortune 500 Companies as customers . In its first Fund, YourNest has provided a DPI of 1.42 with four exits. Its second Fund is fully invested with a maiden exit. And, at 43.65% net IRR as of March 31 2022, it features amongst the best performing AIFs, as per the latest CRISIL AIF Benchmark Report of March 2021.