TagZ Foods, a Bengaluru-based urban GenZ snacking brand, has announced that it has raised an undisclosed funding from Ashneer Grover of BharatPe and Namita Thapar, Executive Director of Emcure Pharmaceuticals.
While Ashneer Grover wrote a cheque to the startup on the startup pitching show Shark Tank India, Namita Thapar, who is also one of the Sharks on the show, invested in TagZ Foods immediately outside of the show.
Last year in April, TagZ had garnered 500k USD in pre-Series A funding from Dexter Angels, Agility Ventures, Venture Catalysts,, Dharamveer Chouhan (Co-Founder, Zostel), Dhruv Toshniwal (Co-Founder, The Pant Project), and Arjun Vaidya (Co-founder, Dr Vaidya’s),among others.
The company plans to use the funds to expand its product line, production capacity and strengthen its distributionto other cities in the country.
On the recent investment Namita Thapar, Executive Director of pharma major Emcure, said, “ I am personally passionate about healthy snacking & through Emcure bring healthcare expertise & networks to any company I associate with. TagZ is a brilliant brand that balances fitter snacking options without compromising on taste & I am excited to help them scale in India & globally.
Founded by Anish Basu Roy and Sagar Bhalotia in 2019, TagZ Foods is the first brand in India to manufacture popped potato chips with 50% less fat, international gourmet dips and a range of premium bar snacks.
The startup utilises cutting-edge food technology to make potato chips that claim to have no cholesterol, no transfat, no artificial colors, or preservatives.
“We are extremely delighted to have Namita and Ashneer on board as we build a truly international snack brand. It was heartening to see that the Sharks were so keen on partnering with a young brand like TagZ. We are accelerating our new product launches, ramping up capacity and our market presence aggressively. With these plans in place we expect our revenues to grow 8X during the current fiscal,” said Anish Basu Roy, co founder of TagZ and a serial entrepreneur. Prior to TagZ, Anish has cofounded Shotang, a B2B supply chain logistics startup and has worked with brands like Nokia and Coca Cola in various sales and marketing leadership positions across Asia.
TagZ has been registering a healthy growth with 30x increase in volumes. It focuses on the top 30-40 million households of the country through an omni-channel strategy that includes more than 30 online partners and over 2,000 offline stores. So far it has sold 40 lac units of products.
TagZ, which was one of the participant in Shark Tank India, has launched two ranges of popped chips – one, a range of classic Indian flavours such as Masala, Cream Onion and Salt, and the other, a range of international bar snacks such as Beer n Barbeque, Thai Vodka Tom Yum and Italian Wine ‘n Cheese that are quite a rage amongst youngsters. It also crafts International Gourmet Dips in flavours such as pepper jack and garlic aioli.
Roy, further added that TagZ brings in global innovation in food-tech for the Indian GenZ consumers, with its lips-smacking and better-for-you snacking experiences.
Categories: Angel Investors