Bookee Raises Pre-seed Funding From Antler India


Bookee, the all-in-one SaaS platform for fitness entrepreneurs to obtain, manage and grow their customer base, has raised pre-seed funding from Antler India after recording rapid growth in the U.S. market.

Bookee combines a customer acquisition engine, a full-suite operation software, loyalty and retention products, and live-streaming plus on-demand capabilities to deliver the best-in-class, comprehensive fitness SaaS solution for the global market with an initial focus on the U.S. The startup has raised an undisclosed pre-seed round led by Antler India, with participation from Pallav Nadhani (Founder, and FusionCharts) and Abhishek Rungta (Founder & CEO, Indus Net Technologies).

In a post COVID19 era, fitness and yoga studios, gym chains as well as solo fitness instructors have had to rely on multiple tools to ensure business continuity by switching between CRM software, scheduling solutions, payment management systems, and streaming services. This has not only increased administration time, cost and complexity but also resulted in broken customer experience and lower revenues. 

Founded in 2020 by Vistar Singh and Rajat Hans, Bookee is a complete business solution developed with the needs of fitness entrepreneurs at its core. It provides management features (including scheduling, POS, payroll, payments, analytics, retention, and streaming), in addition to helping businesses grow their client base, delivering a superior user experience at all touchpoints. As a result, Bookee has driven an average 14% increase in revenue and 21% increase in total bookings across their current clientele so far.

The idea for Bookee was deeply influenced by Singh’s personal transformation with the help of his coach, driving him to help other fitness entrepreneurs realize their own version of success, whether it means scaling to become a nationwide chain, or deepening their impact on their own communities. The team is building Bookee with 4+ years of learning in the fitness SaaS space. 

“Fitness entrepreneurs play a huge role in making our world a healthier and happier place but running a successful business is not easy. Every owner has to wear multiple hats to attract, manage and retain clients. Bookee helps combine all necessary tools in one place, making it easier to run the business successfully. As the pandemic forced fitness businesses to deliver classes online, Bookee made it easier for them to adopt live-streaming and on-demand services. Now with offline studios and gyms gradually reopening, Bookee is helping them meet the new expectations of their customers by delivering classes offline, live, and on-demand, and providing a seamless experience across all these channels.”, said Vistar.

Categories: Seed Funds

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