Home fitness and wellness startup Portl have raised an undisclosed amount in its Seed round of funding from Kalaari Capital. Portl is a fully Integrated, multi-Functional, smart fitness & health system. It’s an innovative company combining fitness, technology, and media. The company has developed two revolutionary products built using the proprietary Portl Smart Mirror platform that provides a wide range of personalized workouts, nutrition, and mental wellness programs. The funds raised will be utilized to grow the team across hardware, engineering, and AI domains and expand the sales and marketing efforts for the Portl range of products in India.
The Portl product range includes two products – The Portl Mirror and the Portl Pro. Both devices use advanced AI to provide Real-time Exercise Form Analysis and correction feedback to ensure that each exercise is performed with the correct technique and helps prevent injuries.
There is a significant gap in the market when it comes to Home Fitness & Wellness. From a consumer perspective, traditional fitness equipment is expensive, occupies a lot of space, and usually requires multiple machines for a full-body workout. Moreover, consumers also require constant guidance and time-flexible fitness programs, which aren’t addressed by the one-size-fits-all approach that is prevalent in most virtual fitness services.
Portl solves these issues by focusing on the consumers’ needs at the micro-level. Portl’s unique space-saving design, coupled with advanced sensors, AI-enabled Form Tracking, and personalization provides a unique on-demand solution for every consumer as well as holistic health improvement for the entire household, and not just for fitness enthusiasts.
Portl is comprised of a team of Product Designers that excel at Computer Vision, Electronics & Hardware Engineering, Artificial Intelligence, and Software with a passion for innovation. The startup was founded in March 2021, by second-time co-founder-entrepreneurs Indraneel Gupta and Vishal Chandapeta. Indraneel is a former professional cricketer turned engineer with technical expertise in Sensors, 3D Imaging, Hardware, and Software Design, Product Strategy and looks after overall product evolution as well as business expansion. Vishal Chandapeta comes with several years of experience in Micro-chip design, Computer Vision, and Machine Learning and leads the overall technology implementation and product development for Portl.
Indraneel Gupta, Co-founder & CEO, Portl, said, “Our aim is to ultimately deliver simplicity and convenience for consumers by creating tangible, long-lasting value through the products we design. At Portl, we are reimagining the way people will access, manage and control their overall health. In many ways, the hardware and software that we are building will empower people to take charge of their own health and fitness, while we provide personalized and holistic services to support their efforts.”
Categories: Seed Funds