Homegrown D2C beauty and personal care brand, Pilgrim, strengthened its vision to make borderless beauty experiences accessible and affordable for 400 million¹ Indian millennials. The innovative brand that curates global beauty traditions raised INR 13 Crores in Series A funding. The round was led by Fireside Ventures, Rukam Capital, and founding teams of Boat, NoBroker, and the founder- CEO of Bewakoof.com, with Dexter capital as the transaction advisor. Within a year of launch (in May 2020), Pilgrim is witnessing an ARR of INR 18 crores backed by innovation, R&D capabilities, and a disruptive supply chain. The funding will be primarily used for – enhancing R&D capabilities, team expansion, and brand investments.
The R&D-focused brand has seen increased consumer inclination towards well-being and believes that the D2C personal care space holds tremendous growth potential. The company is aggressively investing in building a high-performance, high-trust culture rooted in innovation for young talent. The founders’ vision is to build a workplace that enables growth opportunities in a highly dynamic space and ignites a sense of pride and loyalty for employees. Pilgrim is planning to expand its team by 50% in the next 6 months.
Anurag Kedia & Gagandeep Makker, Co-Founders of Pilgrim said, “Pilgrim embodies a way of life and not just a global array of products. It represents the journey and experiences of a modern millennial’s life and hence the tagline “Join The Journey”. At the core of Pilgrim exists a passionate team that is curating “native” global experiences and not merely importing global ingredients. We believe in “clean beauty” and hence offer a product range that is 100% vegan, free of harmful toxins, and not tested on animals. This funding strengthens our belief in the potential of the Indian D2C personal care and beauty industry. It takes us closer to our vision of empowering the modern millennials with global beauty rituals at the click of a button.”
Leave a Reply Cancel reply