Slintel, a B2B buyer intelligence platform, has raised $20 million in Series A funding led by GGV Capital, a global venture capital firm. Existing investors Sequoia Capital India, Accel, and Stellaris Venture Partners also took part in this round. This announcement comes after the company declared it has seen 500% increase in its customer base, with buyer intent forming a pivotal part of the $24 Billion sales.
In an increasingly digital world, buyer intelligence supersedes traditional sales and marketing. It is estimated that 80% of all B2B buying will occur on digital channels by 2025. Slintel helps market teams understand their adoption of technology, their pain points, and where the buyers are in their digital journey.
The announcement comes shortly after the company reported that its revenue and customer base has grown by over 5x in the last 12 months. Buying intent is the fastest-growing category in the $24 billion sales and marketing intelligence space, and Slintel is one of the fastest-growing companies in this space. With GCV backing, it is expecting to gain leadership in this domain.