India’s fastest growing extracurricular edtech startup Spark Studio, has raised its first round of investment from Better Capital.
Spark Studio was founded in October 2020 by Anushree Goenka, ex-AVP, Business Strategy at Swiggy & IIM Ahmedabad alumnus. Along with her co-founders, Kaustubh Khade, ex-AVP Product, BYJU’S & IIT Delhi alumnus and Namita Goel, ex-Director of Curriculum Development, LEAD School, the founding team has over 15 years of experience in education and in the ed-tech space. Spark Studio will invest in building a strong team to develop the tech platform to deliver a superlative experience and to develop best-in-class curriculum and content.
Anushree Goenka, Co-founder and CEO, Spark Studio said, “Extracurricular learning is an unstructured and fragmented market. Parents typically rely on teachers in their hyperlocal communities. This is logistically difficult for parents, and usually not pedagogically sound, & in the current environment, less safe. We have a razor sharp focus on building a top-notch learning experience, and going deeper in a few categories.”
Spark Studio has over 15 extracurricular courses in three categories – Music, Communications, and Visual Arts. Hundreds of children across India, Middle East, South-East Asia and the UK are currently learning with them.
The company has developed levelled curricula with leading artists as well as pedagogy experts. These courses are delivered online in live classes by experienced educators and award-winning artists, in the convenience of home. Small batch sizes ensure personal attention and interactive learning. This is followed by content for revision and self-paced learning outside class. Their curriculum is interspersed with elements that make it age-relevant and exciting for children. They are currently scaling their teacher network.
“We invest deeply in how things are taught, rather than just aggregating teachers. For instance, in our music class, students learn to not only perform but also compose music right from the beginner level. Great pedagogy makes a huge difference in learning outcomes”, said Goel, who heads Curriculum.
“Over 50% of our students are signing up for a second course with us! We’re obsessed with customer experience, and are building levers to add delight for the learners through the learning journey.” said Khade.
“Spark Studio is addressing a very large global problem of access to high quality extra curricular learning that is closed loop, measurable and comes with a clear roadmap for children and parents. Anushree, Namita and Kaustubh have not only got the core right, they are also one of the highest quality teams in the space. I am excited to partner with them and to watch their vision unfold”, said Vaibhav Domkundwar of Better Capital, an early backer of breakout companies including Open, Rupeek, Kutumb, Airmeet, Teachmint, Skill Lync and others.
Categories: Seed Funds