Singapore-based start-up, Affable.ai has raised $2 million in funding from SGInnovative, Prime Venture Partners, and Decacorn Capital. With this round of funding, Affable plans to mark its presence in international markets like the USA.
The start-up helps companies run influencer-based marketing campaigns powered by Artificial Intelligence and Machine Learning. Its services are also accessed by 45 companies, including Wipro, Huawei, Pomelo, Dentsu, Omnicom, Fresh, and We Communications. The company keeps a track of over three million influencers across social media platforms.
Including the current funding round, Affable has raised $2.8 million from Entrepreneur First, Prime Venture Partners, Decacorn Capital, SGInnovate, among others. The start-up is headquartered in Singapore, with 20 employees working across the globe.
Founded by Swayam Narain and Nisarg in 2017, the start-up helps companies streamline their influencer strategies by facilitating discovery, planning, activation, and reporting.