The Belgian investment fund, Sofina is in negotiation to lead a round of funding in the direct to customer brand Mamaearth. The financing will witness a primary component of $50 million and is expected to raise anywhere in between the range of $60-$80 million.
The fresh infusion of capital will likely value the grooming and personal care brand to about $700 million, up from around $200 million in 2020. Online and D2C brands have gained traction amid the Covid-19 pandemic as sale and purchase becomes digital.
Mamaearth is a home-grown brand that focuses on natural and organic products for adults and children alike. The company was founded in 2016 by Varun and Ghazal Alagh, a husband-wife duo. Mamaearth claims to be Asia’s first certified, 100 percent toxin-free products.
Categories: Corporate M&A